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ave you ever wondered what is it about viral marketing that makes it so powerful? Everyone tells you how internet viral marketing can make you an instant success.  But, how does it work? and what is the magic formula that makes it so powerful?

let's look at some of the dynamics of flash marketing or word of mouth marketing. Viral marketing is really just a relatively new phrase for an old term called word of mouth advertising. Old tyme marketers can tell you about the powerful surge of sales that can occur when everyone is talking about your product or service.

The chief principle behind viral or word of mouth marketing is that everyone is talking about a product or service or an event.  A classic example occurred during the gold rush of 1848-1850.  Let's look at some of the headlines from that era;

Riches Discovered in the Ground!

Thousands Striking it Rich in California!

Stampede heads West to California!

Inexhaustible Gold Mines!

As word spread by wagon, boat and pony express across the country everyone was talking about the untold riches that could be discovered in California.  All anyone had to do was get there and start digging.  The gold was practically lying on top of the ground just waiting to be discovered.

When people talk about something they get excited about it. They share that excitement with everyone they know.  Now, it helps if they have actually experienced the product or service but that excitement can take on a life of its own.  if they haven't actually experienced it themselves they share what they have learned from each other.  

That's why the norm these days for product launches is for the big internet marketers to get together and do a simultaneous launch of a product to everyone on their list.  They each have a group or groups of several thousand people they can broadcast to.  Over a period of several days they blast the new product information to their groups.  In what seems to be an instant, thousands of people are talking about the new product.  Posting about it in forums and on blogs. Emailing their friends and neighbors about it.  And the talk begins; "Did you hear about the Mega Product?"  "its the best thing to hit internet marketing since the internet", "its going to make everyone rich...the gold is just practically lying on the ground".  

That's the dynamic of internet viral marketing.  This dynamic has been working exactly the same way ever since we became social.  The same principle that drove thousands of people to head west to the gold rush is exactly the same principle that drives people to head over to your product or service online. 

People talk about things that excite them. Things that excite people cause them to take action. Action causes people to get excited. and People talk about things that excite them.  You see the dynamic? 

Now, if you are not one of a group of large internet marketers then it will take a little more work to get people talking about your website or your product.  You have to put a little bit of effort (action) into getting people to talk about (excitement) your website, product or service.  The excitement initially comes from you.  You get excited about your own website. You talk about it. You tell everyone you know how its better than anything else and you get them excited (action).  and then they talk, get excited, take action, and talk.

That's really the "magic formula" for viral marketing; People talk, get excited, take action, and talk to someone else who gets excited and  takes action....

Easy Ways to Create Viral Marketing:

The idea is to get people talking about your product or service and ideally sharing it with others.  To get people talking about it you have to get it in front of them and let them see it, feel excited about it and pass it on.   


Create a memorable tag line or signature with a link to your webpage.  Something like "Your Problem -Solved! Click Here".

Press Release

Many local papers have a press release page where they hype local business products and services.  If you truly have a product or service of interest to the readers you can bet they will be happy to take your press release and publish it.  For example, you might write a press release for a highly effective anti-virus software product that you are an affiliate for.  Be sure to include a link in the article to your web page where you have a content rich article telling them all about the powerful benefits of this product.

Create A Blog

Create a blog and write about the product or service.  How does it solve problems? What are the drawbacks to it? What other topics will interest people who are interested in this product or service?

Make it Easy to Share your Site or Blog

You have all seen the little icons enticing you to add a website to your RSS feed or BlogExpress reader.  Other popular sharing mechanisms allow you to let your viewers easily add it to their social sites such as Facebook or Myspace.  For example you can share this page using

Notice that when you click on the icon a menu of the top 20 social sharing sites drops down and easily allows you to add my site whatever social site you subscribe to.

Social Sites: Facebook, Myspace or Twitter

I recommend that you explore each of them for a few minutes and decide which one fits your style.  Each can be a powerful tool for creating viral marketing.  Right now I am getting a lot of buzz about Twitter.  Next week, who knows.  The fact remains that social sites such as Twitter or Myspace are excellent examples of how viral marketing is being built and used.  Many a small business is discovering the use of these social marketing tools.  For example, I received a friend request on my MySpace account from a local auto body and painting shop.  What better way to get some free advertising than to have your local information on hundreds of local MySpace accounts.  And all it costs is the time it took to ask.  I bet there is a software app that helps automate that.

Other Ways to create Viral Marketing

Post in forums
Write Articles
Participate in an online chat room

There are lots of ways to get people talking about your website, product or service.  One word of warning though. Negative viral marketing is a killer to your marketing efforts. So, stay away from the spammer techniques such as harvesting 2 million emails online and shotgun emailing everyone or using software to spam forums.  Remember, you are a member of an online community. You wouldn't drive around town with a bull horn at 2 a.m. announcing to the whole town "YOUR PROBLEM SOLVED....GO TO PROBLEMSOLVED.COM"  would you?  so, stay away from the internet equivalent.   Besides, its actually illegal in several states to spam people.

copyright 2011. Articles may be shared as long as original author and website information are included. 

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